mona

Brand Redesign

museum of neon art is no longer just a museum—it’s a portal, a charged space where science, art, and motion converge in an electrified dance of discovery. We invite visitors to step into neon’s full spectrum: immersive, transformative, and alive. Through art, storytelling, and sensory experience, we celebrate neon’s curious spirit and ethereal presence, awakening awe and honoring its vibrational energy. This is neon reborn, where energy becomes art. 

What is mona?

Personas

Why Rebrand?

Personality Spectrum

Brand Promise + Story

Logo Iterations

Before

After

Special thank to:

Wendy Thai, Kate Kouch, Shania Camaja

Basil How Tung Sang 2026

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