PlantCon
Brand Redesign
PlantCon brings together plant enthusiasts, collectors, growers, and the plant-curious. Through workshops, markets, and shared experiences, it creates space for learning, exchange, and connection. Growth is observed, understood, and celebrated. Plants are not trends, but living systems shaped by patience, attention, and care. Here, plant culture is explored and experienced, season after season.
Why Rebrand?
This project started with a visit to PlantCon itself. Being there made something clear — the event markets itself as welcoming to all skill levels, but the atmosphere didn't always reflect that. There was an opportunity in the signage, the spatial experience, the overall tone. The redesign grew from that observation: a visual language that feels as rooted and unhurried as the plants themselves. That became the throughline — where plant culture grows, season after season.
PlantCon Propagation Kit
This propagation kit was designed to make plant propagation feel approachable, educational, and ritualistic. Built around the process of growing new plants from existing ones, the kit guides users through each stage of propagation—from cutting and rooting to continued care—transforming a technical gardening practice into an accessible, hands-on experience. Its packaging emphasizes patience, growth, and the quiet intimacy of tending to new life.
PhytoFrequency
This is a workshop experience held within PlantCon, developed as a collaboration with PlantWave. Attendees work hands-on with a live plant and a PlantWave device, guided by PlantWave's founder through the science behind how the device reads bioelectrical data and translates it into sound. The session closes with an exclusive preview of an upcoming artist concert — a separate event that extends the experience beyond the convention floor.
Special thank to:
Eugene Seo, Alan Xu, Becca Chen, Namie Horner, Gina Yoo
Basil How Tung Sang 2026